SEPTEMBER 2019

An awards ceremony to recognize outstanding businesses in Qatar.

the challenge

  • Naming & Brand

    To elevate the current name and visual brand identity to appeal to a wider audience.

  • Web & UI

    Create a digital presence to increase the awareness of the awards nation-wide.

  • E-commerce

    Increase  event entrees, sponsors and encourage local artists to submit their art for an exhibition that will take part during the awards.

  • Social

    Expand the reach and engagement of the awards nation-wide.

 

Name

Initially, this event was named 'QFC Networking  Awards' & given the potential of this kind of event, and the credibility it  would provide the organizer in the local business community; I recommended naming this event 'Qatar Business Awards'

Brand

 

I enhanced the existing brand from last year’s edition and made the logo look more like the actual award trophy, to further instill the shape in the audience’s mind.

qba-old-logo.png

Web

 

I recommended going fully digital for this year’s edition of the awards. That includes, entering the awards, sponsorship requests as well as general inquiries.

I mapped out a strategic User Journey with Calls-to-Action that drive registrations and ensure  conversion.

I designed and developed a dynamic / mobile-friendly website to keep up with the demands of the busy target audience (CEO’s and EXCO’s of local and international businesses). 

I used the highlights from last year’s edition of the awards to add further credibility to this year’s edition.   These highlights include  video edits to go on the website headers. You can see some of these cuts below.

Putting emphasis on last year’s winners, entices the sense of competitiveness in our human nature, and in turn, would further encourage the user to enter.

Social

I planned and executed a holistic cross-platform social media promotion plan with the official hashtag #QBAwards. 

I managed a   number of targeted social media campaigns to further increase registrations. The execution included developing static and dynamic creative assets as well as paid promotion on Linkedin (most appropriate channel), and Facebook.

the results.

+40%

registrations

+36%

sponsorships

90

web submissions

11

art submissions

let's find out what we can do for your business together.

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© 2020 Digital Caveman.  A Digital Marketing specialist based in Doha, Qatar.

the.caveman.design@gmail.com.