Thameem Electrical

Thameem Electrical (TE), a subsidiary of Thameem Group.

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The Challenge

To create a brand of Thameem Electrical (TE), a company under Thameem Group (TG). The client wanted to maintain the look and feel of the existing group brand but with a more modern feel.

The client also asked for updated letterhead templates that match the new brand.

The Solution

To match the TG brand, I chose a type logo as a creative direction. I maintained the navy and light blue colours of the existing brand, but decided to give TE a modern twist by overlapping the two letters together.

Colours

The brand has two primary colors:

Navy Blue

Sky Blue

Fonts

The brand has the below font types:

Aller (English)

To be used for body text on all public facing platforms (i.e. website, posters, social media posts, etc.)

Hacen Promoter (Arabic)

To be used for body text on all public facing platforms (i.e. website, posters, social media posts, etc.)

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© 2020 Digital Caveman.  A Digital Marketing specialist based in Doha, Qatar.

the.caveman.design@gmail.com.