The Challenge
To create a brand of Thameem Electrical (TE), a company under Thameem Group (TG). The client wanted to maintain the look and feel of the existing group brand but with a more modern feel.
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The client also asked for updated letterhead templates that match the new brand.
The Solution
To match the TG brand, I chose a type logo as a creative direction. I maintained the navy and light blue colours of the existing brand, but decided to give TE a modern twist by overlapping the two letters together.
Colours
The brand has two primary colors:
Navy Blue
Sky Blue
Fonts
The brand has the below font types:
Aller (English)
To be used for body text on all public facing platforms (i.e. website, posters, social media posts, etc.)
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Hacen Promoter (Arabic)
To be used for body text on all public facing platforms (i.e. website, posters, social media posts, etc.)