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the challenge
project details
Web & Mobile UI
The client has a very elegant brand supported by beautiful photography. To utilize that, I went for a full-width with large-background-image UI style.
I created a user journey that guides the visitor to the relevant information supported by strategically placed calls-to-action to ensure conversion.
Integration
I integrated their MindBody account to display their available classes and free slots directly on their website without having the user exit the website to contain the bounce rate.
Email Marketing
I set up the client with an online marketing system to help them nurture and engage their customers and build up their brand loyalty on the digital front.
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