Northumbria University is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students who are attracted by excellent academic reputation. They decided to expand to Qatar in collaboration with Qatar Finance and Business Academy.
To develop a visual identity that captures the essence of the brand and speaks to its student target audience.
Two concepts were developed for the client under two different name options. (1) Msheireb University - Using Slab-type face and MU initials to create a classic emblem.
(2) Downtown Doha University - a more modern take on the logo combining the two 'D' letters from the name to illustrate a notebook.