FEB 2017

A storyteller born and raised in Doha, Qatar. 

the challenge

  • Have a collective hub for all of Moe’s written work.

  • Increase the reach of / ease of access to Moe’s written work.

  • Make it easier to connect with his readers through one platform.



Moe had an existing logo that needed some refreshing. I fixed up some alignment and spacing issues with his initial name-mark to make it more memorable and easier on the eye.

Moe really liked the royal-navy color, so I added a light-orange color to the pallette to create some contrast.



I worked closely with Moe to categorise his written work and create a clear Sitemap for his blog.

The blog has two main conversions:


(1) to encourage readers to share the written work. To achieve the above, I added a social share feature to each article page.

(2) Encourage readers to reach out and engage directly with Moe. To achieve that; I strategically placed a Contact Moe call to actions across the website. I also set up an email marketing system to allow readers to subscribe and Moe to update them with every new story directly to their inboxes.

The UI is clean with a white base to keep the reader’s focus on the text and images. The brand colors are used minimally to highlight certain elements only.

let's find out what we can do for your business together.

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© 2020 Digital Caveman.  A Digital Marketing specialist based in Doha, Qatar.