Web & Mobile UI
I designed and developed an e-commerce platform with an online store.
I set the client up with a user-friendly content management system to help them manage the orders and deliveries efficiently.
Given their young and enthusiastic target audience, they’re most likely to access the website through their mobile phones. Accordingly, I went for a mobile-first design and development approach.
The client had very engaging photography so I wanted to utilize that in the User Interface approach. I recommended going with a full-width style UI which has large background images/videos to compliment their strong photography and align with their brand guidelines.
I created a User Journey that guides the visitor to the relevant information supported by strategically placed calls-to-action to ensure conversion.
I set up the client with a direct marketing system to help them nurture and engage their customers and build up their brand loyalty on the digital front through newsletters .