the challenge
Brand
Looking at best-practices and incorporating the client’s personal preference, I developed a script-style brandmark. A typography logo works best here to ensure that customers are familiar with business name at this early stage.
The sandy golden color compliments the essence of the brand name as well as the climate of the target demographic. The off-black creates a classy contrast.
Web
I developed a strategic sitemap to tell the brand’s story and guide the visitor through a user journey that ensures conversion.
To utilize the advantages of it’s history as an Instagram business, I integrated their instagram feed with the website to keep the users coming back for the latest updates.
I developed an e-commerce platform with the products divided across various pages with different categories to help the user find what they’re looking for.
I set up a user-friendly back-end content management system to help the client manage their stock and orders efficiently.
I set up a newsletter sign up on the website and an email marketing back end system for the client to help them nurture their customers and increase brand loyalty.
