Background

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The client creates fresh homemade cheese and delivers those to customers who order online or via whatsapp.  They target foodies and stay-at-home customers who want to offer their families an authentic cheese experience.

the challenge

Brand

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A bilingual brand identity that playfully captivates both Arabic and English speaking customers. Capitalizing on the visual similarity between the letter Z in English and the Arabic letter كـ, we created a 3D cheese slice as the main logo mark.

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We also created variations of the logo that incorporate the logo mark within the name in both languages. This is a good strategy for new brands to ensure that the name is always visible to the target audience.