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SEPTEMBER 2019

A.S. Nutrition

A certified Qatari health coach & nutritionist.

the challenge

Name

 

As a personal coach, with a strong presence on Twitter, the client decided to launch his business backed by popular demand from his followers. That was key.

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That inspired the idea behind the name. It needed to relate to the client’s name to maintain that personal connection which is also crucial for a personal nutritionist & health coach.

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Brand

 

The brand mark is sharp and edgy to compliment the active and action-packed essence of this industry.

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The client wanted to keep his brand minimal and he had a personal preference for black and white, so I made sure to incorporate that in the overall look and feel.

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In terms of typography, I went for a high contrast combination of bold and light text to further emphasize the transformation that customers go through with a personal coach.

Web

 

I created a clear Sitemap and User Journey tailored to drive web visitors through the relevant information with calls to action strategically placed to encourage registration.

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I developed creative and catchy copy-writing    for the website with a clear and consistent call to action to ensure that it captures the audience. The language is simple and approachable to maintain that personal touch throughout.

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I mapped a simple registration process and reservation system that ensures great User Experience on the front end, and hassle-free admin experience on the back end.

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The backend featured an automated calendar to help my client organise his appointments with his customers. The calendar only displays available slots that are pre-determined by the admin.

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The website also features a membership feature where users can register to save their information and have a history of their reservations.

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I also developed a chat functionality to further reinforce the personal feel of the brand.

Social

 

I recommended that the client creates an Instagram account to leverage the platform’s business features and get even closer to his customers.

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I developed creative assets for the client to launch his Instagram account with the right content.

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